In an year, which was marked by not only COVID, but also constantly failing transition to HTML5, one would think TG management would try to attract more new players, while keeping existing ones happy.
Doesn't happen. I see a lot of quitting players, and can't recall even a single one, which joined this year, who's here to stay. And decisions like this one are part of the problem.
I understand TG resources are quite far from Blizzard's ones, but there are a lot of things you can learn from these guys in terms of keeping the most important asset an online game has : community.
Let me give you another failure example : when Docs passed away, I asked support if it's possible to rename our EG city (and her final ingame resting place) to Docsville or something similar, just on Grand Central, just for 1 round. The HQ answer (not support, support was always very helpful) was NO, too hard.
As a software developer I know exactly how much effort does it require - 10mins. Deployment wouldn't be a problem either, as there was maintenance several days later. The impact on community though would be huge, not only on Grand Central, but across the game.
Getting back to Blizzard, here is a compilation of ingame memorials in WoW : A Guide to In-Game Memorials - Guides - Wowhead
See the difference? See why WoW is the top online game for almost 20 years now? Because they can keep their community hooked & happy. Such gestures touch people. Pay-to-win pushes them away.