Naive, the developer did the job and want to return the money and make a profit.
There are multiple online games which make lots of money and aren't this much pay2win. One example? Fortnite. There is no way you can buy advantages for the game, just skins (correct me if i'm wrong)
There is a difference between earning because players enjoys a game - i would pay to play the fair server Hear Me Roar gave the idea to, maybe not 10eur, but 2,5eur if i knew i would have 40 days of enjoyable game - and pushing the Pay2Win to new limits.